nb: I stopped advertizing with Yahoo long ago because their ad system looks like from another century vs. Google's or even MSN's.
Monday, October 13, 2008
Paused my Google Adwords campaign
Too many clicks were generated by what looks like fraud. Looks of clicks with 0 time spent on the site. When I compare this to the traffic I get from MSN's web site, MSN gives me much better quality clicks with higher time spent on the site at a much lower cost. Google Adwords offers more functionnalities for choosing visitors by profile, but in the end, the fraud kills it and I don't have the confidence in their fraud management system (I got a nice email from Google on how they do it, but it is not convincing enough) to think that I get my money worth with Google.
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