Monday, October 13, 2008

Paused my Google Adwords campaign

Too many clicks were generated by what looks like fraud. Looks of clicks with 0 time spent on the site. When I compare this to the traffic I get from MSN's web site, MSN gives me much better quality clicks with higher time spent on the site at a much lower cost. Google Adwords offers more functionnalities for choosing visitors by profile, but in the end, the fraud kills it and I don't have the confidence in their fraud management system (I got a nice email from Google on how they do it, but it is not convincing enough) to think that I get my money worth with Google. 

nb: I stopped advertizing with Yahoo long ago because their ad system looks like from another century vs. Google's or even MSN's. 

Wednesday, October 1, 2008

The difficulty of being good parents

With my wife, we started the games on www.4bambini.com because we wanted to give children a good start to life. Our age target is the younger kids 3 to 7 so we did not have to reallytalk about phone or internet etiquette in Don't Pick Your Nose, our game about good manners for children. However, it seems from the below article from the NYT (http://www.nytimes.com/2008/06/12/technology/personaltech/12basics.html?ex=1228881600&en=769b42c4c50c7fff&ei=5087&excamp=GGTEchildrenvideogames&WT.srch=1&WT.mc_ev=click&WT.mc_id=TE-S-E-GG-NA-CT-children_video_games) that it is a really issue for most parents. My view is that we should not deny today's technology for the sake we did not have it in our youth. Instead, we should use it as a tool to teach children the basics of life: they want a phone, ok (as long as you buy a low emission phone and they are above 10 years old - before I am too worried about the health impact on the brain of the phone radiations - See the research on this in the UK, it is scary) but they need to learn to manage it like they manage their time playing or studying. The pressure is of course that of their friends at school which is extremly strong in these formative years, and this is why we, as parents, spend an enormous amount of time teaching our son that it is OK not to be like everyone else and that actually, it can be a strength. Our son does not understand that last part yet but he understood that printing card off the internet was getting him as much pleasure as trading the real thing. Children need these intensity elements which help them build their image of themselves in a group, so we should not focus on removing the prop for it (today the phone, in our time, what wasit? the action Joe?) but instead teaching them how to handle the pressure, get smart about handling it.